Putting plant-based foods in the spotlight Canada’s Plant Based Food Week encourages simple swaps that help incorporate more plant-based options into Canadians’ diets.

April 12th, 2024 – Plant-Based Foods of Canada (PBFC) and Protein Industries Canada announce the third annual Plant Based Food Week, set to take place from April 15 to April 20, 2024. This highly anticipated week-long celebration aims to spotlight the extraordinary advancements, diversity, and sustainability of plant-based food options.

 

Recent research from BritOn Solutions Group found that 61 per cent of Canadians are purchasing plant-based foods. Plant Based Food Week aims to build on this by inspiring and encouraging Canadians to incorporate more plant-based foods into their diets, whether by experimenting with new meal options or making simple swaps in their favourite recipes. As Canadians’ embrace of plant-based foods continues to grow, so will their discovery of the growing array of options being commercialized by innovative food companies. Plant Based Food Week will serve to highlight these exceptional products and prompt a conversation with consumers about the substantial impact of simple, plant-based swaps on our global community.

 

“Not just alternatives to other options on the market, plant-based foods represent a new way of eating driven by health, environmental impact, and social justice. Plant Based Food Week is the perfect opportunity to explore and try the exciting, innovative choices the industry is creating by including them in everyday meals,” said Leslie Ewing, Executive Director of Plant-Based Foods of Canada.

 

“The next generation of plant-based food and ingredients is being developed thanks to the innovative spirit of Canada’s entrepreneurs,” Protein Industries Canada CEO Bill Greuel said. “Together, they’re creating new products that have the taste and nutritional characteristics Canadian families are looking for. Plant Based Food Week celebrates this innovation, putting a spotlight on the new foods and ingredients our Canadian companies are putting on grocery store shelves here and around the world.”

 

Running concurrent to Plant Based Food Week is Plant Forward, hosted in Toronto April 16 to 18 by Plant-Based Foods of Canada, Protein Industries Canada and Pulse Canada. Plant Forward will welcome international leaders to Canada with the goal of advancing innovation, collaboration, and a food system shift that includes more plant-based foods. The conference will put a spotlight on Canada’s plant-based food and ingredient ecosystem and be a platform for discussing and exploring the future of plant-based eating on a global scale.

 

Plant-Based Foods of Canada and Protein Industries Canada invite everyone — whether they’re a culinary enthusiast, an environmental advocate or someone looking to add variety to their diet — to join in the celebration and discover the endless possibilities of plant-based eating. Learn more at https://www.plantbasedfoodweek.ca/.

 

 

Media may contact:

 

Plant-Based Foods of Canada

communications@plantbasedfoodscanada.ca

 

Protein Industries Canada

communications@Proteinsupercluster.ca

 

 

About Plant-Based Foods of Canada

Plant-Based Foods of Canada (PBFC) is a division of Food, Health & Consumer Products of Canada (FHCP) and acts as a strong collective voice for the companies that make and market plant-based foods to increase awareness with consumers, government, and industry partners of this fast-growing industry, modernize regulations and make plant-based foods more available. 

 

About Protein Industries Canada

Protein Industries Canada is a not-for-profit organization that works to position Canada as a global leader in the production of plant-based proteins and co-products. Protein Industries Canada invests in collaborative projects that drive innovation and create new opportunities for the Canadian plant-protein industry.

 

 

 

Plant Forward 2024 Early Bird Pricing and Registration Now Open

Toronto, Ont., Oct. 18, 2023 (GLOBE NEWSWIRE) -- Protein Industries Canada, Pulse Canada and Plant-Based Foods of Canada are excited to announce that registration for Plant Forward is now open with early bird pricing available from Oct. 18, 2023 to Jan. 31, 2024. Plant Forward, Canada's premier plant-based food and ingredient conference, is returning for another year with more insights into the future of the global plant protein sector, more industry leaders and experts, and more opportunities to make meaningful connections with key stakeholders. The event will take place at The Westin Harbour Castle hotel in Toronto on Apr. 16 to 18, 2024.

Canadian and international companies are invited to join industry leaders from across the global value chain at Plant Forward with the goal of accelerating the innovation and adoption of plant-based foods.

“Canada is emerging as a global leader in the plant-based food, feed and ingredient sector,” Protein Industries Canada CEO Bill Greuel said. “The inaugural Plant Forward displayed Canada’s commitment to innovation and strengths as a reliable supplier of plant-based ingredients, while gathering one of the most concentrated groups of leading decision-makers in one room, including more than 250 delegates from 11 countries. Canada is excited to continue the conversation with our international counterparts on how the country can be a choice partner in meeting the growing global population’s demand for plant protein.”

With more speakers still to come, Plant Forward is excited to announce Murad Al-Katib, President and CEO of AGT Food and Ingredients as a confirmed keynote, Amber Mac as the conference emcee, and Michael Lines, President and CEO of SimplyProtein, and Nathan Pelletier, Associate Professor at the University of British Columbia, as part of the program. With a focus on the themes of sustainability, R&D, innovation, attracting capital and consumer trends, the agenda will include engaging keynotes, interactive panels and more to spark animated discussion and insights on the evolution of the global food system.

“Canada's pulse growers, processors and exporters have established Canada as a global leader in protein through their collective ingenuity and innovation,” said Greg Cherewyk, President of Pulse Canada. “Plant Forward is an exclusive forum for leaders from around the world to learn from our experience, share in our expertise, and get to see first-hand why Canada is uniquely situated to drive this growing sector forward.”

“The Plant Forward international conference highlighted the importance of fostering valuable connections, inspiring meaningful partnerships, and encouraging conversation between key players to create a sustainable and equitable global food system,” Leslie Ewing, Executive Director of Plant-Based Foods of Canada said. “As consumers’ preferences continue to evolve, Canada is uniquely positioned to leverage its strengths and collaborate on the plant-based innovations that can shift our food systems and create options that meet consumer needs.”

The inaugural conference, which was held in the Fall of 2022, showcased global leaders in the plant-based food space such as Suzy Amis Cameron, Dan Magliocco and Adam Grogan. The conference also highlighted the importance of collaboration among ecosystem players, emphasized the role plant-based food can play, and showcased Canada as a hub in which to ignite partnerships to advance innovation in the plant protein sector.

To view more information on Plant Forward including the agenda, registration and last conference’s highlights, please visit plantforwardconference.com

Plant-Based Foods of Canada Welcomes New Advisory Board Chair

Plant-Based Foods of Canada (PBFC) is pleased to announce the appointment of Michael Lines, Founder, President & CEO of Wellness Natural Inc. to PBFC Advisory Board Chair. Michael previously held the position of Vice-Chair.

Michael has long been a supporter of PBFC having been instrumental in the launch of the PLANT EMPowered program providing masterclass style events for PBFC members to learn from a broad range of industry experts. This in addition to his participation on the Advisory Board, leading the Mentorship Committee and as a key contributor to PBFC’s three-year strategic plan which was just completed charting our priorities and path forward.

Michael is acknowledged as a strong leader in the industry having spent many years in the natural and traditional consumer packaged goods space. In 2020 he founded Wellness Natural Inc., a natural foods company headquartered in Canada, and acquired the SimplyProtein plant-based nutritional snacking brand from Simply Good Foods USA, who he had previously worked for. Since the acquisition, Michael, and his team have been cultivating the brand throughout Canada, the US and select international markets.

Michael replaces Dror Balshine, Founder & President of Sol Cuisine following the sale of his company to Plant Plus Foods in January of 2022.  As a strong advocate for the plant-based food industry, Dror provided guidance and knowledge as PBFC grew exponentially to over 60 members during his tenure and he was instrumental in the development of landmark initiatives for the organization including the strategic plan and Plant Based Food Week. 

We thank Dror for his contribution to PBFC’s success and wish him all the best in his future endeavours. We look forward to working with Michael as the next PBFC Advisory Board chair to deliver on PBFC’s mission of advancing a Canadian plant-based foods industry that is competitive on a global scale to meet the evolving needs of our members, stakeholders, and marketplace.

International Plant Based Food Groups Urge Leaders at COP27 to Set Clear Targets for Global Food System Transition in Favor of Plant-Based

Eight international plant-based food trade associations join forces to promote plant-based food systems as transformational strategy to meet Paris Agreement climate goals and mitigate growing concerns around food security.

November 4, 2022 –– Ahead of the United Nations’ 27th Conference of the Parties (COP 27), the International Plant Based Foods Working Group (IPBFWG) urges world leaders to set clear and tangible targets for transition toward sustainable, plant-based food systems that prioritize growing food for direct human consumption. After calling on the international community and national governments to make a predominantly plant-based food system a central part of strategies to address the urgent climate crisis in 2021, IPBFWG applauds the inclusion of Agriculture Day as part of the COP27 Presidency Vision thematic days as well as the first-ever food pavilions dedicated to food systems change that aims to focus on transformation towards healthier, more resilient, and more equitable food systems.

Our global food system is responsible for over 30 percent of greenhouse gas emissions and 57 percent of emissions from all food production come from raising animals for industrial meat and dairy in addition to growing crops for feed. , Reducing emissions from our food system is paramount to meeting goals to slow the rate of global warming as outlined in the Paris Agreement and shifting toward plant-based diets and food systems can not only play a role in curtailing emissions but also re-allocate crops to provide essential nutrition to people and alleviate growing resource inequities. In light of the war in Ukraine, global food supply network challenges, and the acceleration of extreme weather that makes food production increasingly unreliable, world leaders must acknowledge the transformational potential of a food system that centers on growing nutritious, sustainable plant-based foods and set a clear timeline to reduce reliance on resource-intensive industrial animal agriculture, which is a known driver of ocean dead zones, air and water pollution, as well as public health crises like antibiotic resistance and zoonotic diseases.

The IPBFWG commends COP27 organizers for clearly defining, as part of the Round Table on “Food Security,” that a shift towards sustainable global food systems includes advancing “demand for food towards diets that can remain within planetary boundaries, including lowering meat consumption, developing alternatives, and spurring the shift towards more native plants, crops, and grains.” COP27 represents a historic opportunity for global leaders to take stock of the progress made towards achieving the objectives of the Paris Agreement, and to define a bold, concrete action plan to tackle the food system roots of our current climate crisis.

As leaders at COP27 meet to discuss strategies to feed our growing global population in a sustainable way, the IPBFWG recommends that nations set clear and measurable targets to shift the balance to a food system that prioritizes plant-based food production and promotes plant-based dietary patterns. These foundation targets will create the basis for world governments to set policies and regulations in support of plant-based food systems transition. 

In addition, IPBFWG recommends that nations commit to: 

  • Supporting farmers in moving towards more sustainable agricultural practices and crops (e.g. plant protein crops) by providing and/or redirecting financial incentives to utilize the land for crops for direct human consumption and set clear targets for this transition;

  • Educating citizens about plant-based foods via public campaigns;

  • Ensuring that labelling requirements for plant-based foods products empower consumers to make more sustainable food choices;

  • Integrating plant-based foods into public procurement (e.g. making plant-based options available in schools, hospitals, etc.), as well as in national dietary guidelines;

  • Using economic incentives to facilitate access to plant-based products to ensure that the most sustainable choice is also the most affordable;

  • Allocating funds for targeted research and innovation on plant-based foods, and to support diversified climate-friendly crops and plant aquaculture both on land and under the sea; and

  • Developing food environments where plant-based foods are presented as the sustainable choice (e.g. in retail stores).

Our global food systems are intricately tied to climate change but plant-based foods and diets offer a transformative solution that can help us feed our growing population without further devastating our planet. The outcomes of COP27 must be ambitious and facilitate a shift to a plant-based food system, with the aim of meeting global climate goals. 

The undersigned members of the IPBFWG share a like-minded mission to harness the benefits of plant-based foods, placing them at the heart of the transition towards more sustainable, equitable, and healthy food systems. 

Leslie Ewing, Executive Director, Plant Based Foods of Canada:  “As our world leaders gather at COP27 to discuss how we will work together to fight climate change, we also must ask our governments to look within their own borders to seek ways to unlock the power of industry to complement these goals. With strategic investments from both government and the private sector, innovation can flourish and the plant-based food industry can step up to meet global demand. By opening doors to consumer-friendly measures like allowing simplified product nomenclature, governments can signal their support for this dynamic and growing sector. By standing with those who are working to change our food system for the better, governments can send a strong message of support for their COP27 principles.”

​​Rachel Dreskin, CEO, Plant Based Foods Association (USA): “Plant-based foods and food systems represent an opportunity to innovate and optimize the way we feed the world. As world leaders gather to discuss climate solutions at COP27, it is essential that there are clear targets identified to aid in global transitions towards plant-based food systems. We have reached a moment in history when our actions will determine the viability of our planet and the life it sustains—and to ensure a healthier, more sustainable, and more equitable future for generations to come, we need a resilient food system that works for people, the planet, and animals alike.”

Siska Pottie, Secretary General, European Alliance for Plant-Based Foods: There is an urgent need for political leaders worldwide to acknowledge formally the important impact of our current food systems on climate change and to set a vision/ambition to transition to new food systems focused predominantly on plant-based food production and products. Such a shift would result in a triple win, for the climate, for the health of people and for the long-term food security challenge. Clear ambitions need to be set in the various parts of the world allowing to set the right policies and regulations, facilitating, supporting and accelerating the shift towards more sustainable plant-based food production and consumption world-wide. A big win can be achieved in Europe where the consumption of animal proteins and products exceeds largely the WHO recommendations. Creating a level playing field for the plant-based foods and fostering research and innovation in the plant-based food sector would be a first good step in the transition, which is supported by many European citizens.”

Sanjay Sethi, Executive Director, Plant Based Foods Industry Association (India): “It is commendable that the need to deliver a food system transformation towards health and sustainability is being recognized with the Food4Climate Pavilion at COP27 this year. Plant-based Foods are a multi-problem solution, be it sustainability, land degradation, biodiversity loss, climate change, health hazards and ethical concerns. To feed the ever-growing global population, we must shift to a more efficient food system centered towards plant-based foods. India is pivotal to the global food ecosystem, and with the support from research institutions, government, businesses, and consumers we can collectively spearhead this transition.”


Tove Larsson, Director, the European Plant-Based Foods Association, ENSA: “ENSA has raised awareness about the role of plant-based diet in moving towards more sustainable and healthier food consumption patterns. Plant-based alternatives are valuable in protecting biodiversity, while contributing to the reduction of greenhouse gas emissions, thereby helping to mitigate climate change. The production of plant-based crops for human consumption can bring farmers economic opportunities, making them more resilient, while also ensuring long term food security by feeding a rapidly growing global population. The COP27 offers an important opportunity to deliver on Europe’s farm to fork strategy as well as contributing to increasing global food security”

Rocio Cavazos, President, Association of Vegan Entrepreneurs of Mexico:

We applaud the recognition of the major impact of our food systems on climate change at COP27. We are confident that the presence of the Food Pavilions will spur the engagement of policymakers in the urgently required transition to more plant-based diets worldwide. The global threat to our survival posed by climate change demands a globally concerted effort on this critical front: the transformation of our food systems.

Marisa Heath, CEO, Plant-based Food Alliance UK:  “For so many of the problems that international governments face, whether environmental, food security or human health, it is clear that food systems must change. We cannot continue to fail to address this reality and we must use COP27 to start the serious discussions that will expedite a shift to more resilient food systems in which plant-based diets sit at the centre. Otherwise we will continue to form responses to crises that only firefight the problems rather than solve them. The public are becoming much more receptive to the need to change and indeed many actively want to see their Government’s address the impact that current food systems have on their lives and the lives of future generations. We hope that COP27 will show real leadership and will work to set the pathway to clear reductions in meat and dairy consumption and a framework that enables plant-based innovation and growth.”

Signed:

Canada’s Leadership in Plant-Based Food and Ingredients on Display to the World

Plant Forward showcased Canada’s ability to meet the growing global protein demand

Ont., Nov. 03, 2022 (GLOBE NEWSWIRE) -- Over the last two days, on November 1 & 2, Toronto played host to global leaders in plant-based food and ingredients. The first Plant Forward, put on by Protein Industries Canada, Pulse Canada and Plant-Based Foods of Canada displayed Canada’s strengths as a supplier of plant-based ingredients with a focus on innovation to meet evolving consumer expectations.

“One of Canada’s best kept secrets is our strength in plant-based ingredients and food. Plant Forward vaulted Canada onto the international stage - showcasing our strength and commitment to innovation,” CEO of Protein Industries Canada Bill Greuel said. “To attract leaders from around the world to Canada, is a testament to the respect – and promise – Canada offers to the world in the reliable supply of  healthy and nutritious plant-based foods and ingredients.”

The conference welcomed 250 delegates from 11 countries, and displayed global leaders in plant-based foods such as, Suzy Amis Cameron, Murad Al-Katib, Dan Magliocco and Adam Grogan. The event displayed Canada’s strengths in plant-based food, feed and ingredients from primary production of high-protein crops such as peas and lentils, to the country’s integrated supply chain that allows ingredient processing to happen near production, reducing food miles and improving sustainability. Plant Forward also highlighted the importance of collaboration among ecosystem players, emphasizing the role plant-based food can play in improving the health and nutrition of food products through collaboration with those in the bakery, meat, dairy and beverage sectors.

“Canada has worked hard to develop a global reputation for producing healthy, sustainable pulses and pulse ingredients,” Pulse Canada President Greg Cherewyk said. “Plant Forward brought together industry leaders from around the world to showcase the Canadian advantage, helping to encourage more investment and boost the profitability of our sector right back through to the farm gate.”

Canada has seen explosive growth in plant-based foods and ingredients, with hundreds of millions of dollars invested in processing infrastructure in Canada in the past five years, positioning Canada to be a global leader in ingredient manufacturing. Food processors are now working to incorporate those ingredients into new plant-based food products helping meet the growing global consumer demand.

“At Plant Forward we saw on display the very best of Canadian ingenuity and climate-focused thinking,” Executive Director Plant-Based Foods of Canada Leslie Ewing said. “Canadian plant-based food companies showed how they are bringing innovation to bear in every part of our modern food supply. We heard that when we find ways to work together and integrate our efforts, this fast-growing industry will deliver an even greater impact for Canada and the world.”

It is expected that the plant-based food sector will contribute $25 billion annually to Canada’s economy by 2035 supported by 17,000 jobs. Since Protein Industries Canada was created in 2017, nearly half a billion dollars have been invested into accelerating innovation in Canada’s plant-based food and ingredient sector.

To view Plant Forward’s agenda, attendee list and details, please visit plantforwardconference.com.

About Pulse Canada

Pulse Canada is the national association representing growers, traders and processors of Canadian pulses (dry peas, beans, lentils and chickpeas), proudly leading the future of healthy, sustainable food through the growth of Canada’s pulse industry.

 

About Protein Industries Canada

Protein Industries Canada is one of Canada’s five Global Innovation Clusters. We accelerate innovation in plant-based protein and underpin the creation of new plant-based ingredients and food. We aim to expand opportunities for the agrifood sector to make Canada a global leader in plant protein. We represent a Canadian-made solution to the global food challenge, and the trailblazers we champion lead the way. As a global agriculture powerhouse, Canada has the means, resources, and skill to turn crops into food – and transform the way the world eats. We're bringing sustainable economic growth to Canada while providing solutions for some of humanity's greatest problems. For more information, visit proteinindustriescanada.ca.

 

About Plant-Based Foods of Canada

Plant-Based Foods of Canada (PBFC) is a division of Food, Health & Consumer Products of Canada (FHCP) and acts as a strong collective voice for companies that make and market plant-based foods to increase awareness with consumers, government, and industry partners of this fast-growing industry by modernizing regulations and making plant-based foods more available.

Plant-based Foods Movement Gains International Momentum

New International Plant-Based Foods Working Group formed to support growth of growing sector.

 

Seven international plant-based food associations have joined forces in a working group with a mission to support the development of the sector as it surges in popularity around the world. 

Formed just months before the United Nations Climate Change conference COP26, The International Plant Based Foods Working Group (IPBFWG) is made up of like-minded associations representing companies and other organizations involved in producing plant-based foods in their respective countries and regions.

The working group members will align and coordinate on high level strategy and initiatives, with the goal of advancing the plant-based food sector around the world. Our current food system is widely acknowledged as one of the contributors to many of the most pressing issues facing a global population. Plant-based foods can be pat of the solution to issues that are top of mind for many consumers, companies and governments and offer real advantages when it comes to water use, land use and carbon emissions. Despite its diverse global footprint, the IPBFWG is united in its efforts to bring about a more healthy, sustainable, and humane food system.

 

The IPBFWG aims to:

·       Support the growth of the plant-based foods movement worldwide;

·       Promote the creation of a level playing field for plant-based foods;

·       Foster communication, share expertise to help support the growth of the industry; and

·       Promote international standards, terminology, and certifications to aide in commerce and

·       consumer acceptance of plant-based foods.

 

Currently, IPBFWG’s executive leadership is composed of the following organizations:

  • PBFC – Plant-Based Foods Canada

  • PBFA – Plant Based Foods Association (US)

  • EAPF – European Alliance for Plant Based Foods

  • ENSA – European Plant-based Foods Association

  • Plant-Based Food Alliance UK

  • China Plant Based Foods Association

  • Plant Based Foods Industry Association (India)

Beyond its seven launch partners, the IPBFWG will be expanding its membership around the world, with more organizations expected to join.

 

For More Information:

·       Read about the IPBFWG here: https://www.ipbfwg.org/

·       Read about our shared vision for the future: https://www.ipbfwg.org/our-vision

 

Appendix and Press Contacts

 

“The European Alliance for plant-based food is pleased to join forces with other national plant-based food associations, creating a global network to exchange knowledge and insights, to join forces when working on global plant-based related dossiers and to support the creation of national plant-based organization accelerating the global transition towards sustainable plant-based food systems on the different continents”

Siska Pottie

Secretary General

European Alliance for Plant-based Foods

siska@plantbasedfoodalliance.eu

“The Plant-based Food Alliance UK is delighted to be part of this hugely important working group which demonstrates that the international plant-sector is coming together and collaborating to enhance its influence and effectiveness in changing food systems. We can all learn lessons from each other as well as share resources and that will help us further the plant-based movement within the UK. Plant-based diets are a key solution to climate change as stated within the recent IPCC report and joining up the plant-based sector means we can push the agenda through global forums and work to get real change.” 

Marisa Heath

Chief Executive

Plant-based Food Alliance

marisa@plantbasedfoodalliance.co.uk

“The Plant Based Sector is seeing exponential growth, and a lot of effort needs to be taken to provide a level playing field for this nascent but promising industry. With the debut of IPBFWG, we have initiated a coordinated development; spirits are high and magnificent, just like one big family.”

Sanjay Sethi

Executive Director

Plant Based Foods Industry Association

Sanjay.sethi@pbfia.org

“We are very pleased to join IPBFWG and work together with other country associations in promoting the healthy and sustainable plant based diets. I truly believe this will be a huge push to build up the plant based foods ecosystem around the world. We will devote ourselves to helping the companies in China and from abroad as well develop in Chinese plant based food market.”

Larry Lee

President 

China Plant Based Foods Association 

larrylee@pbf.org.cn

“Since 2003, ENSA the European Plant-based Foods Association has been working to raise awareness about the benefits of plant-based foods. We are delighted that the collaboration with our sister organisations across the globe is becoming more formal as the world is increasingly seeing the importance of shifting towards more plant-based diets in a healthy, sustainable and resilient food system.”

Vinciane Patelou

Director

European Plant-based Foods Association

secretariat@ensa-eu.org

“As a global community, the moment in front of us is enormous. Shifting toward a plant-based food system is essential to ensuring the viability of our planet and all those that call it home. The sustained growth of the plant-based foods industry and the soaring consumer demand for plant-based products provides an incredible global opportunity for our industry and the change it will drive. By convening this International Plant Based Foods Working Group, we are setting the stage for collaboration that will drive transformation of our food system globally.”

Rachel Dreskin

CEO

Plant Based Foods Assocation

rachel@plantbasedfoods.org

“Transformation of our current food systems to one that includes more plant-based options is important and necessary to feed a growing population and to address some of the most pressing global issues. The International Plant Based Foods Working Group as a collective voice for the global community can amplify this and help to remove common barriers to innovation and availability across jurisdictions. Through communication and sharing of insights and experience, this group has the potential to have a significant impact on that transformation and to support the growing consumer demand for plant-based foods.”

Leslie Ewing

Executive Director

Plant-Based Foods of Canada

leslieewing@plantbasedfoodscanad.ca

Plant-Based Foods of Canada Announces the Launch of the First Annual Plant Based Food Week

OTTAWA, ON, March 21, 2022 /CNW/ - Plant-Based Foods of Canada (PBFC) is pleased to announce that the first annual Plant Based Food Week will run from today until Friday, March 25.

By launching Plant Based Food Week PBFC hopes to inspire Canadians to incorporate more plant-based foods into their diet either by trying new meal options or making swaps in their favourite recipes.

To encourage participation, a giveaway contest will launch on PBFC's Instagram account (@plantbasedcan) giving one lucky consumer the chance to win a plant-based prize pack, courtesy of PBFC members. To learn more about the contest, visit: https://www.plantbasedfoodweek.ca/ 

Plant-based diets have direct and positive impacts on issues that matter to consumers. Modern-day consumer preferences reflect that environmental sustainability, human health and social justice are all factors that inspire people to incorporate alternative protein options into their everyday diets.

"Canadians are embracing Plant Based foods at an increasing rate and the products they are finding taste great. This week will help draw attention to the wonderful products on offer and to help generate a conversation with consumers on how simple, plant-based swaps can have a big impact on our global community. It's an opportune time for the health of Canadians and the global community to adopt great tasting, plant-based options, many of which are grown or made right here in Canada," said Dror Balshine, Founder & President of Sol Cuisine Inc. and Chair, PBFC Advisory Board.

A 2021 study conducted by Leger Research found that consumer demand for plant-based foods is growing in Canada and around the world. Recent data shows that two-thirds (67%) of Canadians consume plant-based foods frequently, and 31% of Canadians plan to eat more plant-based foods within the next year.

"With Plant Based Food Week, we want consumers to know that incorporating plant-based foods into everyday diets has never been easier. Most product categories in the grocery store now have plant-based versions of conventional products. The taste, variety and versatility of the many options make simple plant-based swaps convenient and easy to include in weekly meal plans," said Leslie Ewing, Executive Director of Plant-Based Foods of Canada.

Plant Based Food Week seeks to encourage Canadian consumers to explore plant-based foods by prompting a conversation about their benefits and demystifying this exciting segment of the food industry. To learn more about Plant Based Food Week and how to enter our giveaway contest, visit: https://www.plantbasedfoodweek.ca/ 

Plant-Based Foods of Canada (PBFC) is a division of Food, Health & Consumer Products of Canada (FHCP) and acts as a strong collective voice for the companies that make and market plant-based foods to increase awareness with consumers, government, and industry partners of this fast-growing industry, modernize regulations and make plant-based foods more available. For more information visit: www.plantbasedfoodscanada.ca or follow us on LinkedIn and Twitter 

SOURCE Plant-Based Foods of Canada


Isn’t it time plant-based foods get a week in the spotlight?

By Leslie Ewing, Executive Director, Plant-Based Foods of Canada

With demand for plant-based foods surging globally, isn’t it time we dedicated one week of the year to this exciting category? At Plant-Based Foods Canada (PBFC), we certainly think so. That’s why we are so proud to launch our first ever Plant Based Food Week from March 21 to 25, 2022.

But first, a little background.

Notably for retailers, the recent statistics around this industry’s growth are truly eye-opening. In the year leading up to January 2, 2021, Nielsen data tells us that demand for plant-based foods grew by 26%, significantly outpacing conventional foods (+9%).

As for the public, Canadians tell us they’re still curious to know more. According to Leger Research data from 2021, two-thirds (67%) of Canadians consume plant-based foods frequently, and 31% plan to eat more plant-based foods within the next year.

With both retail demand and shopper interest at all-time highs, PBFC and its members decided to launch Plant Based Food Week. The  goal is to inspire Canadians to incorporate more plant-based foods into their diet either by trying new meal options or by making swaps in their favourite recipes. The foods have never tasted better, been easier to prepare, or been more available on shelves. We’ll promote the week heavily on social media, and you can follow along with hashtag #PlantBasedWeek.

The plant-based food space is particularly exciting here in Canada, where we are home to some incredibly entrepreneurial plant-based companies. They are creating innovative new foods and ingredients, sourcing inputs from across the country, creating jobs, and further establishing Canada’s position as a leader in this industry. There’s been significant international interest, too, as companies invest in Canada and establish facilities to be close to pulses, oats, hemp and other crops used in modern plant-based foods.

But that strong ecosystem of Canadian plant-based food producers only paints half the picture of the industry’s recent success. The other is having open-minded retailers who see the opportunity in front of them and are willing to stock shelves with these exciting new products.

Rob Mikulec, National Merchandising Director (Seafood, Deli, HMR and Plant Based Protein), for Sobeys grocery stores said, “Many of our customers love our wide range of plant-based food options. We’re glad to participate in the Plant Based Food Week so that others may also have a chance to learn about the potential benefits of adding plant-based options to their diets. We also like to be able to support our supplier partners with showcasing their plant-based assortment across multiple meals and occasions.”

With such strong recent growth in the plant-based foods industry, our PBFC members saw the opportunity to create a week where we can showcase these foods to an interested Canadian public. We’re looking forward to bringing that to life on social media and encourage Canadian consumers to choose plant-based foods more often this March 21-25.

The Growing World of Plant-Based Foods

Read the full article

There are a few phrases we would like to leave behind with 2021, “supply chain disruption” and “lockdown” chief among them. But as the grocery industry emerges from another holiday season with all its traditional (and more recent) challenges, I wanted to share some happier data from the world of plant-based foods. As I’ve mentioned in this publication before, the strong growth of the plant-based food segment is looking more like a social movement than the reflection of a trendy consumer preference. A recent Leger Consumer Research study showed that 8 in 10 Canadians say they have eaten plant-based foods, and two-thirds of Canadian consumers say they eat plant-based foods “frequently.” That’s a seismic shift, not some fad diet.

How strong is the segment’s growth?

Retail sales data shows dollar growth for plant-based foods was twice that of total food and beverage, at 25 per cent versus 12 per cent, according to NielenIQ data, January 2021. But the numbers really get exciting when you look within the category. Non-dairy beverages— perhaps the most “mature” plant-based category—now represent 10 per cent of total milk sales. What’s more, those beverages saw sales growth of 19 per cent in 2020. Meat alternatives? A huge jump of 34 per cent. Non-dairy cheeses? Up 38 per cent. Non-dairy yogurt? Up a staggering 49 per cent. That’s disruptive growth, in the best sense of the word.

What’s driving growth?

Companies are bringing to market new options that offer variety and superior taste, and consumers are responding. To cite just one example, plant-based seafood and egg alternatives have seen several innovative new entrants. We’ve come a long way from a few tofu burgers relegated to a lonely corner of a cooler.

What’s in store for 2022?

My 2022 prediction: plant-based food sales will continue to grow in the year ahead. Here’s why: when researchers ask consumers why they choose to eat plant-based foods, the second answer they give (after health and nutrition) is “variety.” Well, if variety is what consumers seek, they will be amazed by the new choices coming to shelves in the year ahead, and these new choices will attract even more consumers looking to integrate plant-based options into their existing diets. And the most encouraging data point of all: consumers feel good about their plant-based options. Fully 71 per cent of those in the Leger survey said they have a positive view of plant-based foods. Health, choice, and a feel-good consumer sentiment? Plant-based food products are sounding like a great way for grocers to start the year.


Leslie Ewing is the executive director of Plant-Based Foods of Canada leslieewing@plantbasedfoodscanada.ca

International Plant Based Foods Working Group Calls on Leaders to Harness the Power of a Plant-Based Foods System for Sustainability & to Fight Climate Change

4 November 2021

The International Plant-Based Foods Working Group calls on the international community and national governments to make a predominantly plant-based food system a central part of global and national strategies to address the urgent climate crisis.

The 26th United Nations Conference of the Parties on climate change (COP26) is an historic opportunity for global leaders to take stock of the progress made towards achieving the objectives of the Paris Agreement, and to define a bold, concrete action plan to tackle the current climate crisis.

Human-caused climate change is the defining challenge of our time, responsible for many extreme events around the world.[i] In order to limit additional catastrophic consequences, we will need to substantially decrease our emissions in the coming decades and reach ‘net zero’ emissions by 2050.

Food plays a central role in achieving those targets, as our current food systems are responsible for over one-third of all human-caused GHG emissions.[ii] Unfortunately, food systems are not evolving at the speed required to address climate change. Current consumption patterns are still heavily biased toward resource-intensive foods such as animal-based products. Production of those foods is a major cause of additional GHG emissions, environmental degradation and biodiversity loss. We must do better.

The UN Food Systems Summit 2021 highlighted the intrinsic links between our food production and consumption patterns, and climate change. It further revealed the need to find alignment between sustainable food systems and global climate commitments. To succeed in staying within the Paris Agreement’s 1.5-degree Celsius target, we must undertake a global shift in dietary patterns towards less carbon-intensive products. A vital part of this shift is for populations to embrace plant-based foods.

The International Plant-Based Foods Working Group recommends that national governments advocate for a predominantly plant-based food system as a pillar of their emission reduction strategies. In the language of COP26, this is accomplished with Nationally Determined Contributions (NDCs), commitments made by countries to reduce the impacts of climate change.

We recommend that nations commit to:

·       Supporting farmers in moving towards more sustainable agricultural practices and crops (e.g. plant protein crops) by providing and/or redirecting financial incentives to reduce the quantity of arable land used for animal feed and animal production, instead utilizing the land for crops for direct human consumption;

·       Educating citizens about plant-based foods via public campaigns;

·       Ensuring that labelling requirements for plant-based foods products empower consumers to make more sustainable food choices;

·       Integrating plant-based foods into public procurement (e.g. making plant-based options available in schools, hospitals, etc.), as well as in national dietary guidelines;

·       Using economic incentives to facilitate access to plant-based products;

·       Allocating funds for targeted research and innovation on plant-based foods, and to support diversified climate-friendly crops and plant aquaculture both on land and under the sea; and

·       Developing food environments where plant-based foods are presented as the sustainable choice (e.g. in retail stores).

The undersigned international plant-based foods organizations share a like-minded mission to harness the benefits of plant-based foods, placing them at the heart of the transition towards more sustainable, equitable and healthy food systems.


[i] AR6 Climate Change 2021: The Physical Science Basis, IPPC, 2021

[ii] Food systems are responsible for a third of global anthropogenic GHG emissions, Crippa, M., Solazzo, E., Guizzardi, D. et al., Nat Food 2, 198–209 (2021).

 

• European Alliance for Plant-based Foods EAPF (EU)

• European Plant-based Foods Association ENSA (EU)

• Plant-based Foods of Canada (Canada)

• Plant-based Foods Association (US)

• Plant-based Foods China (China)

• Plant-based Food Alliance UK (UK)

• Plante Branchen (Denmark)

• Plant-Food Sweden (Sweden)