Plant-based foods are gaining momentum
Plant-Based Foods of Canada (PBFC) acts as a collective voice for companies who make and market plant-based food products. We use our voice to advocate for a modernized regulatory environment that will allow members to market their products effectively and to make them available to all consumers.
Consumers are looking for environmentally-friendly plant-based products that have nutritional benefits, and that add delicious variety to their diet. Research indicates the demand for plant-based foods will continue to increase rapidly over the next several years. Recent Nielsen data show that sales of meat and dairy alternatives in Canada grew by 8% in 2021, becoming an industry worth more than $1 billion.
The Government of Canada has identified plant-based foods as an important and growing industry. The federal government included the plant protein industry in its Supercluster Initiative and made a $150 million investment towards its development. Already the top producer of lentils in the world, Canada excels at providing nutritious, plant-based protein options to consumers. PBFC’s members are among the leaders making products in alignment with advances in plant protein.
With this growing demand for plant protein in mind, key members of the plant-based foods industry have come together in PBFC to use our common voice to bring awareness to issues shaping the sector.
Our Mission
Advance a Canadian plant-based food industry that is competitive on a global scale to meet the evolving needs of our members, stakeholders, and marketplace.
Our Vision
We are the leading voice on the Canadian plant-based food industry, leveraging the strength of our membership.