By Kostuch Media Ltd.
Companies in the plant-based food industry have teamed up to form Plant-Based Food of Canada (PBFA), a new organization aimed at the supporting regulatory and market interests of plant-based-food companies.
The new organization will work with governments and leading stakeholders to bring awareness and action around plant-based foods as demand grows among Canadians.
“The time has come for the plant-based-food industry to build upon its collective voice within Canada,” says Beena Goldenberg, CEO of Hain Celestial Canada. “In the next five to 10 years, we are going to see rapid growth in the interest and consumption of plant-based foods. It’s happening already. As industry continues to move into the mainstream, it’s critical that it has a voice to accurately represent it and help shape the direction it takes for the benefit of all Canadians.”
As millennials fuel the desire for variety in their diet and stakeholders show concern about sustainability, the group will use its influence to ensure that the industry continues to grow for consumers, foodservice and retailers.
Earlier this year, the government of Canada announced an investment of approximately $150 million in the country’s plant-protein industry through its $950-million Supercluster Initiative.
Founding members of Plant-Based Foods of Canada include:
Daiya Foods
Danone
Earth’s Own Foods
GreenSpace Brands
Hain Celestial
Lightlife Foods
Pinnacle Foods
Ripple Foods
The Field Roast Company