We are pleased to announce the appointment of Sandi Hester, Senior Director of Marketing, Natural | Organic and Market Insights, Tree of Life ULC to the Plant-Based Foods of Canada (PBFC) Board Chair.
Sandi brings over two decades experience in the grocery industry, primarily in the manufacturing space with companies like Wrigley, Best Foods and Revlon. She joined Tree of Life in 2014 to drive the growth of their natural and organic business. Since then she has been launching products to address the needs of today's health conscious consumer.
Sandi has been a strong advocate for Plant-Based Foods of Canada through speaking events and encouraging others to join. We look forward to the experience and passion for plant-based foods that she will bring as our next Chair.
Sandi replaces Beena Goldenberg (formerly CEO of Hain Celestial) who has taken on a new leadership role as President and CEO of Supreme Cannibis. As one of the founding members of PBFC, Beena was instrumental in shaping the vision and priorities that we are executing on today. We thank her for her contribution and wish her all the best in her new role.
Plant-Based Foods of Canada, a division of Food & Consumer Products of Canada, works to educate consumers, government and industry partners about the benefits of plant-based foods, in order to modernize industry regulations and make plant-based eating accessible to all.