We are pleased to announce the appointment of Dror Balshine, President & Founder, Sol Cuisine to Plant-Based Foods of Canada (PBFC) Advisory Board Chair. Dror previously held the position of Vice-Chair.
As the President & Founder of Sol Cuisine, Dror is a strong advocate for the plant-based foods industry and has witnessed the enormous increase in consumer interest in these categories. As a vegan consumer first, he identified a need in the market for options when it came to eating out. Starting in 1996 with what began as a manufacturer of high quality tofu for the restaurant industry, has evolved into Sol Cuisine now offering a wide variety of plant-based protein alternatives in Canada and the US. Dror has led his organization to a market leadership position and following several rounds of funding, Sol Cuisine recently listed on the Toronto Stock Exchange.
Dror is well recognized in the industry and has long been a supporter of Plant-Based Foods of Canada. As we continue to grow and focus on our mission we look forward to the knowledge of plant-based foods and passion for the industry that he will bring as our next Chair.
Dror replaces Sandi Hester, Senior Director Marketing, Natural | Organic and Market Insights, Tree of Life ULC who is departing the organization to pursue new opportunities. Sandi has advised PBFC through a period of high growth and expanding opportunities to advance our objectives. She was instrumental in creating the first advisory board and committee structure. We thank her for her contribution to PBFC and wish her all the best in her future endeavors.
Plant-Based Foods of Canada, a division of Food, Health & Consumer Products of Canada, acts as a strong collective voice for the companies that make and market plant-based foods to increase awareness with consumers, government and industry partners of this fast growing industry, in order to modernize regulations and make plant-based foods more available.