You know protein alternatives have hit the big time when the CEO of a multimillion-dollar meat company insists he's now running a "protein company."

Health Canada is stressing healthy eating through plant-based diets, while recommending Canadians eat less meat and dairy. The newly updated Canada’s Food Guide was released during a press conference on January 22 as the Honourable Ginette Petitpas Taylor, Minister of Health and Dr. Theresa Tam, Chief Public Health Officer of Canada, emphasized the importance of eating mindfully.

Danone, Hain Celestial and other plant-based food companies operating in Canada have formed the Plant-Based Foods of Canada (PBFA) lobbying organisation to advance the interests of the plant-based foods sector in the country.

PFBA will work with governments to raise awareness of the emerging issues shaping this sector, in order to foster the growth of the sector and encourage innovation, in order to provide Canadian consumers with plant-based food choices which meet consumer expectations.

As a growing number of Canadians choose to eat plant-based foods, a new industry organization has been created to give voice to the issues shaping the increasingly mainstream sector.

Plant-Based Foods of Canada (PBFC) is comprised of food companies that make and market plant-based products that are part of a combination of or are the main source of proteins by a growing number of Canadians.

With the plant-based food market booming, Food & Consumer Products Canada is launching a division dedicated to supporting the category in Canada, advocating for plant-based food businesses and consumers.

Companies in the plant-based food industry have teamed up to form Plant-Based Food of Canada (PBFA), a new organization aimed at the supporting regulatory and market interests of plant-based-food companies.

The new organization will work with governments and leading stakeholders to bring awareness and action around plant-based foods as demand grows among Canadians.

PBFC will work with governments and leading stakeholders to bring awareness and action to the emerging issues shaping this sector. 

Several members of Canada's plant-based food industry formed Plant-Based Foods of Canada (PBFC), an organization aimed at supporting the regulatory and market interests of plant-based food processors in Canada.

Several key members of Canada's emerging plant based food industry today announced the formation of Plant-Based Foods of Canada (PBFC). This new industry organization is aimed at helping support the regulatory and market interests of plant food companies in Canada that make and market vegetarian products that are similar to traditional animal protein products.